The BriefThe Tory Burch Fellows Program was designed to provide women entrepreneurs with the tools and platform necessary to grow their businesses. In 2019, the Foundation expanded its number of Fellows from 10 to 50. With the exciting new changes to the Fellows Program came the need for a refreshed identity. 

The SolutionThe Foundation’s signature orange was paired with various shades of pink, setting the Fellows Program apart from the #EmbraceAmbition initiative’s navy and orange. Digital collateral includes an email campaign, both static and motion social posts, event invitations, a photo booth image filter, digital display screens, and more. Printed collateral includes lanyard badges, menus, name tags, and a program.